DJI concept store

Project: DJI Concept Store

Concept design team: Katarzyna Polus, Maciej Debicki, Jin Huh

Area: 600 sqm

Location: Shanghai, China

Status: Completed in December 2016

DJI is a Chinese based, world’s leading company in the civilian-drone industry. It is estimated that company poses 70% of the global consumer drone market.

For a long time DJI sold products online and in 3rd party retails mostly. In 2016 DJI opened its first own shop in USA. With opening another one in Hong Kong they marked their leadership in drone market in Asia. But the biggest market for the company remains in mainland China. Hence the decision of developing concept for typical retail store, which can be applied to all 1st, 2nd and 3rd tier cities in China.

The first DJI concept store is located in premium Xintiandi area, in Shanghai. Central location and neighbourhood of the most famous brands in the world made a perfect spot to attract local customers as well as tourists each day visiting extremely popular area.

As for the company boasting with hi-technology products, the stores were expected to be minimalistic and aesthetic in design. There are several function areas located on total of 2 floors. First floor contains of “flying cage” located next to the entrance with direct façade exposition, making it visible from outside. Its purpose is to present all new products “in action” – safe behind the thin metal net with direct audio-visual advertising. There is flying cinema located next to it, and reception counter. All to make customer interested to go upstairs to the main exhibition area.

When coming to the second floor we can see main product display. The exhibition stands, which design is inspired by DJI’s products, are minimalistic but dynamic in shape. It allows products to stand out and creates interesting space, open and easy to navigate.

On the right side we can find Skypixel gallery, which main function is to present DJI’s products users experience. As in the real gallery, customers are invited to seat and appreciate amazing professional works of drones enthusiast.

Behind the products display, there are cashier counter and stairs leading to customer service, where professional DJI staff help in case of any problems with company products.

Project made by PLUSspace International

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